Atlanta Falcons & Rooms To Go Transform Homes for Families in Need

December 2024

The Atlanta Falcons and Rooms To Go once again joined forces this season to make a meaningful difference in the lives of local families through a powerful and heartfelt home makeover initiative. Focused on supporting families facing difficult circumstances, this partnership transforms houses into homes.

Through this collaboration, deserving families are nominated and selected to receive a full home transformation. From custom-designed room layouts to brand new furniture carefully chosen to reflect their personalities and lifestyle needs; the Rooms To Go design and delivery teams make sure that each home is thoughtfully put together for every family.

For families across Atlanta, a simple act of kindness from Rooms To Go and the Falcons helped turn houses into true homes. Edwina, who is raising her three grandsons after the heartbreaking loss of their mother, was overjoyed to see her boys surrounded by comfort and stability. Nephatiema and her daughter, Amia, were also surprised with new furniture. The moment was deeply emotional as Amia expressed gratitude for a gift that honored her mother’s hard work and sacrifice.

Another unforgettable surprise came when Freddie Falcon and cheerleaders delivered furniture to Tiffany and her four daughters, bringing joy and a sense of new beginnings to their home. One daughter beamed as she imagined cozy nights spent alongside her mom in their new space. For Anya, who moved her family from Ukraine with only a few belongings, the experience was equally moving. She shared that the gift marked the first time their life in the U.S. truly felt like home. Across each story, the partnership between Rooms To Go and the Falcons shone as a testament to the power of community in uplifting families and inspiring hope.

To top off the home makeover experience, each family was invited as a special guest at Atlanta Falcons home games throughout the season. During the games, they were honored with a video reveal of their home makeover and treated to a day filled with excitement, gratitude, and celebration at Mercedes-Benz Stadium. The game-day experience further deepened their feeling of being valued, supported, and embraced by their community. This ongoing initiative between the Falcons and Rooms To Go is a shining example of corporate partnership being used for good. It underscores a shared mission to uplift families, build stronger communities, and demonstrate the power of giving back. It’s more than home decor – it’s about creating spaces where healing, connection, and happiness can flourish.

To learn more about this incredible partnership and the lives it continues to impact, visit atlantafalcons.com/roomstogo-makeover.